Somewhere between strategy and tools.

I'm Sally Ezzeddine, a strategic AI and communications advisor.

My work is about helping leaders, founders and teams make good decisions about AI — and building the workflows that make those decisions hold. I work with Claude (Anthropic) as my primary tool, design agent flows and custom GPTs, and anchor it all in the way you already work.

Communications is the other half: writing, voice, LinkedIn and speaking. The two are connected. AI doesn't move anything if the language around it doesn't move too.

I work outside regular working hours — in the evening or on weekends, online or in person. I take a small number of clients at a time and shape each engagement individually.