sai.ai

sai.ai

Sally Ezzeddine

AI advisory that lands
in the everyday.

I'm Sally Ezzeddine. I help companies, leaders and teams turn AI from something they are curious about into something they can use in their work.

My work sits between strategy and practice. I advise on where AI makes sense, how to use tools like Claude, and how to build workflows that support communication, marketing, content, research, internal processes and business development.

Work with me →Follow on LinkedIn ↗

I.

Focus

From AI ambition to practical use.

Most companies know they should be working with AI. Fewer know where to begin, what to prioritize, or how to make the tools useful in the work people already do. That is where I come in.

I help teams understand how AI can support their daily work, from communication and content to research, ideation, analysis, internal knowledge sharing and process improvement.

Claude (Anthropic) is at the core of my daily practice. I work with Projects, Skills, longer context, files, prompts, workflows and agentic ways of working. Around it, I also use tools like ChatGPT, NotebookLM, Perplexity, Gamma and selected automation tools.

My background is in communication, social media, LinkedIn, content and strategic advisory. I do not look at AI as a technical layer alone. I look at how it changes the way people think, write, collaborate, make decisions and get work done.

II.

Practice

Workshops, advisory and practical AI support.

  1. 01

    AI workshops

    Tailored hands-on workshops for teams that want to use AI more concretely in their work. The focus can be Claude, AI workflows, content, communication, research, internal processes, marketing or business development.

    Teams
  2. 02

    Claude in practice

    Practical guidance on how to use Claude more effectively, including Projects, files, context, prompts, Skills, Claude Design and workflows that fit the team's actual work.

    Tools
  3. 03

    Advisory

    1:1 sparring for leaders, founders and specialists who want to understand where AI belongs in their work, what to prioritize and how to move from experimentation to useful routines.

    Leaders
  4. 04

    Speaking

    Talks and sessions on AI in practice, LinkedIn, communication, content and the way teams can use AI without turning it into another vague transformation project.

    Stage

Every engagement starts with a conversation. I do not believe in standard packages for every client. The work is shaped around your context, your level and the problems you are trying to solve.

Start a conversation →

III.

Workshops

Built around your team, not a generic AI agenda.

I design workshops for companies and teams that want to get started with AI or move beyond casual use. A workshop can focus on Claude, communication, marketing, content, research, product ideas, app feedback, internal workflows, knowledge sharing or concrete business processes.

The format is practical and can be adapted to the level in the room. If the team is new to Claude, we start with the basics: how to use it in the browser, how to work with files and context, and how to avoid generic output. If the team already has experience, we move faster into workflows, cases and hands-on exercises.

Workshop examples

  • Claude for teams
  • AI workflows for communication and marketing
  • AI for content, campaigns and LinkedIn
  • AI for research, briefings and internal knowledge
  • Claude Design for presentations and visual concepts
  • AI sparring for product development and business ideas
  • Prompting, context and better outputs
  • From tool testing to repeatable workflows

If you are unsure what your team needs, we can define the right format together.

Discuss a workshop →

IV.

Tools

Tools I work with.

I am not tool-neutral. Claude is at the core of my practice because it fits the way I work with language, reasoning, files, context and longer processes.

I also work with ChatGPT, NotebookLM, Perplexity, Gamma, custom GPTs, automations and selected agent tools. I only recommend tools I have used myself and understand in practice.

  • Claude
  • Claude Projects
  • Claude Skills
  • Claude Design
  • ChatGPT
  • NotebookLM
  • Perplexity
  • Gamma
  • Custom GPTs
  • Agent workflows
  • Automations
  • LinkedIn
  • Content workflows

V.

The Letter

Notes from the practice.

I write about AI, communication, LinkedIn, content and the workflows I test in my own work.

The letter is for people who want concrete examples, prompts, reflections and practical ways to use AI without getting lost in hype.

It is sent when I have something useful to say.

Read and subscribe at saiai.dk ↗